[2] Each episode of the first season premiered on TBS on Friday nights at 11pm ET/PT in the United States, and was later uploaded on YouTube channel BuzzFeed Multiplayer the following Monday for international audiences at 8am Eastern.

Each team is composed of a Stylist (handling the designs), Builder (in charge of buildings), and the Storyteller (invents the stories related to Sims).

As a project in planning, Spark'd had a long lead time as Electronic Arts wanted to combine the players' personal stories with a TV reality format filled with challenges.

EA was worried about the specifics of translating a video game into another medium, and thus tried not to diverge from the main aspects of The Sims while putting an effort to represent diversity.

The Sims Spark'd was found to be a fit for a TBS's ELeague Friday programming block change to include shows that are not just aimed at dedicated gamers.