Luiza Helena Trajano Inácio Rodrigues (born 9 October 1948)[4] is a Brazilian billionaire businessperson.

Trajano's parents (she is the only daughter) owned a retail store in Franca under the brand name Magazine Luiza.

[16][17] Under her chairpersonship, Magazine Luiza became a chain of over 1,000 stores scattered throughout 18 Brazilian states with over 18 million clients and 27 thousand employees, as well as a publicly traded company.

The organisation is dedicated to promoting equal rights, work, safety, health and education for all.

[23][15][24][25][26] In 2017, the femicide of Magazine Luiza store manager Denise Neves dos Anjos, who then was 37 with 13 of service, by her husband shocked Trajano and made her not only become vocal about domestic violence,[27] but take action within her company, whose workforce is 50% female.

[29] "I have asked my friends to report, instead of turning a blind eye...women's condition has made incredible progress, but we still have to fight for equal pay, for instance.

'[25] On 21 September 2020, highlighting criticism of the trainee program was expected yet not "as aggressive," she added: "We did not intend to change Brazil, only our company...we respect dissenting points of view...what we feel is it isn't easy for people to understand systemic racism and sexism."