[7][8][9] De Pulford is also co-founder of the Coalition for Genocide Response, sits as a Commissioner on the Conservative Party Human Rights Commission, advises the World Uyghur Congress,[10][11][12] and is the trustee of several charities.

In 2015, John Studzinski joined de Pulford to create Arise, an anti-slavery charity based in London and New York and working in high-risk areas of India, Albania, the Philippines and Nigeria.

[22][23] In 2016, de Pulford ran a campaign which resulted in the first ever Parliamentary declaration of genocide in the UK Parliament regarding the treatment of Yazidis, Christians and other minorities, particularly in Iraq and Syria, a move which, according to The Guardian is "almost unprecedented.

[25] This has been noticed by Chinese leadership and, along with Mike Pompeo and Tsai Ing-Wen, de Pulford was one of seven people cited by the Hong Kong authorities as evidence democracy campaigner Jimmy Lai was colluding with foreign forces.

[30] He formed the Coalition for Genocide response in the Houses of Parliament with Lord Alton and Gregory Stanton to maintain pressure on the Johnson government to prevent and punish mass atrocities against ethnic and religious groups.