Lundberg Family Farms

Today it is one of the United States' top brands[citation needed] of organic products, with 14,000 acres (57 km2) under management.

In Nebraska they had farmed wheat and corn, but they found that their 40 acres (160,000 m2) of hard clay in California were better suited for rice.

In order to accomplish this, Albert's sons Wendell, Eldon, Harlan, and Homer had to build their own mill and establish a company which they called Wehah Farm, after their initials.

It is also vertically integrated (meaning that the systems for producing, handling, and distributing their products is also owned by Lundberg Family Farms), as many corporate agribusinesses are.

[2] The company is controlled by a ten-member board of directors composed of third-generation Lundberg family members and other industry professionals.