[8][5][9] Initially stereotyped as a meme, he achieved success in Brazil and abroad by publishing amateur football videos on his social networks, where he demonstrates his skills in the sport by making references to famous teams and players, celebrating his goals using catchphrases such as "Receba!"

and "Obrigado, meu Deus" (Thank you, God") which quickly began to be reproduced by several internet users[10][11] and world celebrities from football and other sports.

[13] Iran de Santana Alves was born in the village of Tábua, in Quijingue, a city with less than 30 thousand inhabitants in the interior of Bahia.

[24] In 2022, during a participation in the TV program, Encontro com Fátima Bernardes, Iran revealed his intention to become a football coach in the following years.

[31][32] In a video published on Instagram, when asked if he was being sought by "Colorado" (Internacional), Iran replied that he “only plays for a big team”.