[10] Around December 2017, Watkins began livestreaming and uploading videos of games such as NBA 2K and occasionally Fortnite, averaging two viewers.

[11] Watkins became prominent after his fanbase began posting clips on TikTok of his often-violent behavior during live streams towards games, players, and his camera, which gained popularity and became memes.

"[10] Watkins soon apologized for his behavior, acknowledged that it was "wrong", and claimed that he was receiving racist comments from other players that day.

[18] On July 4, 2022, during American Independence Day, Watkins set off a Pikachu firework inside his bedroom, almost burning it down, which attracted media attention.

[11] Later in July 2022, Watkins received a community guidelines strike as well as a one-week ban on YouTube after livestreaming his character being fellated in a sexual Minecraft mod named "Jenny's Mod" to 96,000 live viewers as well as the options "Blowjob", "Sex", and "Strip" displayed on screen.

[25] A clip of him went viral in which he became frustrated at English referee Mark Clattenburg for disallowing his goal to be offside, and in response, Watkins proceeded to whip him with the shirt he removed while celebrating, which resulted in him receiving a yellow card.

[26] In November 2022, Sky Sports announced that they would stop featuring him on their platform after the emergence of past misogynist and derogatory comments made by Watkins.

[32] That same month, during the round of 16 match between Portugal and Switzerland, Watkins garnered controversy for his behavior toward a Chinese spectator of the 2022 FIFA World Cup in Qatar, which was interpreted by many as racist.

When a clip of the live stream started circulating online, he uploaded an apology video to his Twitter account.

[33] In May 2023, Watkins announced he had signed an exclusive streaming deal with the video-sharing platform Rumble, in collaboration with Kai Cenat.

[34] A month later, after many attempts, Watkins met Cristiano Ronaldo in the carpark of Estádio da Luz in Lisbon after Portugal's 3–0 win over Bosnia and Herzegovina.

[36] On August 16, during a livestream, Watkins jumped up from his seat due to being jumpscared while playing Five Nights at Freddy's: Security Breach and accidentally flashed his penis to a live viewership of 25,000 people.

Viewers uploaded the clip of the incident onto social media, and the term "IShowMeat", in reference to the slang word meat, meaning penis, began trending on Reddit and X (Twitter).

[38] YouTube declined to strike his channel or ban him from the platform due to the accidental nature of the incident.

[39] In December 2023, Watkins fought KSI in a charity boxing sparring match after a year-long banter rivalry, raising money for the Anthony Walker Foundation.

[44] On May 29, 2024, Watkins attended the annual Cooper's Hill Cheese-Rolling and Wake in Gloucestershire, England, during which he suffered a leg injury, which he claimed required hospitalization.

[54][55][56] In November 2024, Watkins lost an exhibition 50 meter race against 2024 Summer Olympics men's 100 metres gold medalist Noah Lyles.

[62] On February 1, 2025, Watkins appeared in WWE’s Royal Rumble, when Akira Tozawa, the planned 8th entrant, was considered unable to compete in the match.

[66] In November, Watkins released a single titled "Shake", which sampled both "Ready or Not" by Fugees as well as "Hit The Road Jack" by Ray Charles.

[70] On July 7, 2023, Watkins was a surprise guest at the 2023 Rolling Loud festival in Portugal and performed "Shake", "World Cup" and "Portuginies" with the support of American rapper Ski Mask the Slump God and producer DJ Scheme.