[citation needed] The Lux brand has been endorsed by the Bollywood actors Shahrukh Khan, Sunny Deol and Suniel Shetty.
[2] Indian television personalities Aman Verma and Shekhar Suman & Ali Asgar as well as actor-director Satish Kaushik have also endorsed Lux Cozi products.
[citation needed] Varun Dhawan has been recently chosen to be the brand ambassador of Lux Cozi in 2017.
In the IPL season 5, Lux Cozi was an official sponsor of the Kings XI Punjab team.
Lux Cozi was the title sponsor of the Times of India Film Awards 2013(TOIFA)[6] that were held in Vancouver, British Columbia, Canada.