Lynn R. Kahle (born 1950) is an American consumer psychologist and Professor Emeritus at the University of Oregon's Lundquist College of Business.

[1] From 2018 to 2020 he taught at the Lubin School of Business, Pace University in New York as a visiting scholar and professor.

[3] He was the Academic Director of the Applied Information Management (AIM) program at the University of Oregon.

In social adaptation theory people actively attend to messages that inform their values.

Social media have encouraged clustering of and interactions among people who share lifestyles and values.