M.A.D for Peace is a not-for-profit organisation based in London, England, which has one main focus: communicating to the general public the importance of our individual responsibility in creating a world in which extreme conflict and its human consequences are ended.
M.A.D (Making a Difference) for Peace was founded in 2007 by Dr Gill Hicks MBE FRSA, survivor of the 7 July 2005 London bombings, who lost both her legs that day.
Drawing on their background in the arts and creative industries, Hicks and her co-director Claire Sawford devise projects which are participatory, encourage people to interact and together to ensure that peace becomes as instinctive an action as recycling and caring about the environment have become.
M.A.D’s work is focused in three key areas - Public Engagement, Education and Bridging Divides in Communities - at local, national and international level.
Each M.A.D project embeds one or more of the five key messages from Gill’s own story of survival: Identity, The Brilliance of Humanity, Determination, Optimism and Choice.