M. Rich Building

It housed Rich's department store from the time it was completed in 1907 until it moved into its much larger premises at Broad and Alabama streets in 1924.

Rich's closed its furniture annex and moved its dry goods to that building temporarily, while a new building was built on the site of 52-54-56 Whitehall designed by noted local architectural firm Bruce & Morgan.

[4] In 1924, Rich's moved to new, much larger Palazzo-style quarters at Broad and Alabama streets.

From 1925 to 1974 the W. T. Grant discount department store operated here.

[5] In 2020, the building and surrounding area were added to the National Register of Historic Places as part of the Whitehall Street Retail Historic District.

Rich's 1907 building at 52-54-56 Whitehall, now 82 Peachtree St. SW , as seen in 2013
M. Rich Building on opening in 1907 - illustration from Atlanta Constitution April 28, 1907