[7] MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others.

[8] On the occasion of the brand's 40th anniversary in 2016, MCM commissioned Tobias Rehberger with a limited-edition capsule collection.

During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan.

[14] Lutz's prior experience includes time at Issey Miyake and Calvin Klein as well as cofounding a womenswear brand and launching a handbag line.

[18] For its advertising campaigns, MCM has been working with renowned photographers including Herb Ritts (1996), Daniel Sannwald (2015),[19] Juergen Teller (2023),[20] Craig McDean (2024)[21] and Collier Schorr (2024).

[22] Campaigns have featured Cindy Crawford (1996, 2023), Billie Eilish (2019),[23] Iann Dior (2022),[24] Lindsay Lohan (2023),[25] Cara Delevingne (2024)[26] and Matt Dillon (2024).