[2] In 2008, the Kielburgers launched the for-profit company Me to We, which continued the trips program, and added the sale of socially conscious retail items.

[8][9] 'Kerr’s piece was accompanied by a photograph showing ME to WE’s logo alongside Walgreens’ atop a display rack featuring Hershey’s products.

[8] Me to We runs volunteer trips to a selection of developing countries where We Charity is active, including: Ecuador, India and Kenya.

[10][11] Some of the organization’s celebrity ambassadors have taken trips with Me to We, including Olivia Holt,[12] Drew Scott, Kardinal Offishall, and Jordan Fisher.

"[17] In 2020, the company was criticized after it was announced that We Charity would be in charge of distributing $900 million in federal student grants provided by the government of Canada.

[22] Invited by Liberal MP Annie Koutrakis to address the misconception about the whole story, Craig Kielburger also defended WE Charity and its programs.