MICE tourism

[citation needed] Most components of MICE are well understood from their names, perhaps with the exception of incentives.

Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done.

[2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group.

[citation needed] MICE event locations are normally bid on by specialized convention bureaus in particular countries and cities and established for the purpose of bidding on MICE activities.

Convention bureaus may offer financial subsidies to attract MICE events to their city.