A non-exclusive linear television package of matches was sold to Fox Sports in the United States and Bell Media in Canada.

[2][3] On June 14, 2022, MLS announced a 10-year broadcasting deal with Apple Inc. taking effect in the 2023 season, under which it would hold the global over-the-top media rights to the league.

[13][11][14] In 2024, MLS Season Pass reached an agreement with U.S. Soccer to air the quarterfinals, semifinals and final of the 2024 U.S. Open Cup.

[19] As it did for Amazon Prime Video's Thursday Night Football in the NFL, DirecTV acquired rights to distribute MLS Season Pass for its commercial subscribers, ensuring the matches' availability to venues (such as bars and restaurants) not readily equipped to handle streaming-only broadcasts.

The video feeds are transmitted to an NEP Group data center in Dallas for encoding and distributed from an Apple facility in Van Nuys, California.

[26] The service also offers on-demand content such as classic matches, team-produced videos, and original series (such as The Ritual, a docuseries that will highlight the fan cultures of Major League Soccer's franchises).

[5][8] MLS Season Pass uses an in-house staff of commentary teams, with specific commentators expected to be assigned to matches on a regional basis to reduce travel, and provide familiarity to viewers.

[27][28][29][30] According to the Sports Business Journal, the service had surpassed one million subscribers in July 2023, including free subscriptions to T-Mobile customers and team season ticket members, critics attributed the spike to the high-profile signing of Lionel Messi by Inter Miami CF.