In recognizing Eaton's history, red bricks were incorporated into the design of the arena façade, evoking the memory of their store that had once graced Portage Avenue.

[18] The Moose returned to the MTS Centre for the 2015–16 season, making the arena the first (together with the SAP Center at San Jose) to be home to both an NHL team and its AHL affiliate.

[20] The NHL exhibition game became an annual event for the MTS Centre, concluding in September 2010 when the defending Stanley Cup champions, the Chicago Blackhawks, led by captain and Winnipeg-born Jonathan Toews, played the Tampa Bay Lightning in front of a crowd of 14,092.

[21] On May 19, 2011, The Globe and Mail reported that Mark Chipman and True North were finalizing the purchase of the Atlanta Thrashers, with the intent of moving the team to Winnipeg.

As part of the transition to the NHL, the arena went through some minor renovations to bring it in line with the league's standards, including construction of additional press boxes, shuttered lighting, flexible rink glass, and an upgraded ice refrigeration system.

[24] As part of a partnership to subsidize the mortgage of MTS Centre in the wake of the Jets' return, the province reached a 20-year agreement with True North granting it up to $4 million in gaming revenue per year from designated video lottery terminals downtown.

These VLTs would initially be located at the Tavern United sports bar next door to MTS Centre, with the option for True North to construct its own lounge at the nearby Cityplace mall.

[30] Previously, the Brandon Wheat Kings played select games at the arena due to scheduling conflicts with the Royal Manitoba Winter Fair.

[31] In professional wrestling, it hosted a broadcast of WWE Raw on February 24, 2020, which was ultimately the final non-hockey event to be held at the arena before the implementation of COVID-19 pandemic restrictions.

[34][33] On March 15, 2023, All Elite Wrestling (AEW) hosted a live broadcast of Dynamite and a taping of Rampage at Canada Life Centre,[35] in its second-ever Canadian show.