MTV OMG was a British pay television music channel operated by Paramount Networks UK & Australia.

It launched on 1 March 2018, replacing free-to-air sister music channel Viva.

[1][2] The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women.

The network launched on 1 March 2018, one month after Viva's discontinuation, with a love song-focused video playlist branded as MTV Love airing throughout February.

Before 2018, this temporary renaming was carried out on its sister channel MTV Classic.