P-Rock played videos almost constantly, in contrast to channels such as MTV2 which often features interview segments in the form of talk shows and other such programming.

Over the Christmas 2002 period, the channel notably played videos by Rancid, Lars Frederiksen and the Bastards, The Distillers, The Vandals, The Offspring, Tsunami Bomb, Jimmy Eat World and Reel Big Fish, as well as a number of artists on Drive Thru Records such as Allister and Homegrown.

The channel also branched out and introduced less well known bands such as Good Riddance, Bouncing Souls, No Use for a Name and King Prawn.

The channel managed a near non-stop stream of viewer-selected videos filled on the schedule, while there were features such as the Top 10 at weekends, or late at night.

Although it was receiving over 600,000 viewers a week around the time of closure, the reluctance of advertisers to risk losing spots on the other music channels meant p-rock.tv without adverts was no longer financially secure.