The machine was conceived by Italian designer Giorgetto Giugiaro and based on the previous 350 B Sport Elettronica model.

[2] Following the death of Count Domenico Agusta in 1971,[5] the financial situation of MV Agusta suffered a rapid decline, brought on by competition from low cost, high quality Japanese motorcycles and ongoing labour problems.

[4] Developed from the 350 B models, the 350 cc four-stroke OHV parallel twin featured new casings to match the styling of the machine.

The angular cylinder heads, matching the straight lines of the machine, completed the then state-of-the-art concept.

The seat had the rear mudguard attached and the side panels were slotted, mimicking the cooling fins of the engine.