The magazine publishes stories around the world, sheds light on the current phenomena and deepens the news stream.
Respected writers and photographers from both Finland and abroad take part in creating the magazine.
[2][3] The magazine contains for example articles about daily life in developing countries and multicultural Finland.
[5] In the 2006 survey of the publisher it was founded that the readers were mostly positive about the stories on environmental issues, human rights and local cultures.
The name was changed to Maailman Kuvalehti Kumppani (In English: World's Pictorial Magazine Companion) in 2009.