Maarud

The company also has branches in Sweden, Finland and the Baltic states under the names "Estrella" and "Taffel" (in Lithuania).

Production of potato chips under the brand name "potetgull" started in 1936, after Stang had visited the United States.

[3] Around 1950, Maarud purchased industrial equipment for larger scale chip production, and the company enjoyed progress in the 1960s, helped by the advent of television.

[2] In 2008, Kraft sold the company to the Norwegian private equity firm Herkules Capital.

[2] In 2014, Herkules sold Estrella Maarud to the Intersnack Group,[8] which combines various international brands of salted snacks.