Macworld/iWorld

Macworld/iWorld[1] (originally Macworld[2]) was an information technology trade show with conference tracks dedicated to Apple's Mac platform.

Among the speakers recruited by Kilburn were David Pogue, Steve Case, Bob LeVitus, as well as representatives from BMUG, LaserBoard, and other major user groups.

"[11] The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of LaserWriter printers.

Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11).

[15] During Macworld in San Francisco, a focus in CEO Gil Amelio's keynote was Apple's recently-announced purchase of NeXT, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its NeXTSTEP operating system into a future release of Mac OS codenamed "Rhapsody".

[17] That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,[18] and came on the heels of the release of Mac OS 8.

Microsoft co-founder Bill Gates made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of boos from the audience.

[19][20] During Macworld in San Francisco, Jobs discussed Apple's recent release of the Power Macintosh G3 and PowerBook G3, an agreement with CompUSA to establish "store-within-a-store" concepts devoted to its products, and the upcoming Mac OS 8.1 update (which introduced the new HFS+ file system, and support for UDF disks) and QuickTime 3.0.

Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the G3 Macs and the recent launch of the Apple online store.

Connectix presented its Virtual Game Station software for emulating the PlayStation on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition.

[32] During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated Power Mac G4 models, the new optical Apple Pro Mouse (replacing the "hockey puck" mouse introduced with the iMac), and the Power Mac G4 Cube.

[33] At the San Francisco show, Apple introduced iTunes, and iDVD, an upgraded Power Mac G4 and the PowerBook G4, their first widescreen portable.

Steve Jobs was absent from the Macworld keynote held in New York in July, which was instead delivered by Vice President of Product Marketing Greg "Joz" Joswiak.

During the show, IDG World Expos announced Macworld On Tour, a series of small conferences in various North American cities.

[40] At Macworld 2008 (January 14–18), Steve Jobs introduced the MacBook Air — touted as the world's thinnest notebook computer; the Time Capsule device for use with the Time Machine application in Mac OS X 10.5 "Leopard", iPod Touch updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a PC; and finally the iPhone/iPod Touch SDK launching in late February.

The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing Phil Schiller, not Steve Jobs, as has been the custom for the past ten years.

[42] Steve Jobs issued a press release stating that the reasons for his absence were health related, specifically citing a hormone imbalance.

Also, Apple announced that iTunes would begin to sell all music DRM-free, with a three-tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the UK).

This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor.

Just before registration opened for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.

During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish hors d'oeuvres, and requisite T-shirts and other premium favors.