MacWEEK was a controlled-circulation weekly trade journal that focused on the Apple Macintosh.
It featured a back-page rumor column penned by the pseudonymous Mac the Knife.
In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly,[1] which caused a number of its existing sponsors to withhold their advertising.
[6] Rumors about Apple and its products were often published in MacWEEK which essentially became the source of record.
[7] Apple employees, following the example of executive Jean-Louis Gassée, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.