In its board meeting of April 2004, the Mac AIDS Fund directors comprised Ian Ness, Charles Richards, Frank Doyle, Michael Laucke, Bruce Hunter and John Demsey served as Chairman.

[3] As of 2015, John Demsey, the Group President of Estee Lauder Companies, serves as Chairman of the Mac AIDS Fund's Board of Directors.

[4][5][6] The M∙A∙C AIDS Fund is supported exclusively by the sales of the MAC Cosmetics VIVA Glam line which features lipsticks and lip glosses.

The makeovers are free and designed to teach men and women, including transgender people, living with HIV/AIDS make-up skills that can make them look and feel better.

Professional MAC make-up artists demonstrate techniques that can decrease the appearance of physical problems that may occur from medicine and treatment for HIV/AIDS.