Content Capital's strengths lie in its film industry expertise and experience, and in its commitment to development of emerging and existing talent.
The variation in approach, and the equal division of concessional capital between these two companies, will help in the evaluation of the scheme and provide an opportunity to assess different operating models.
[2]Charles Wheeler, an executive director of Macquarie Bank and director of the MFC said the company expected the venture to make pre-tax returns of 20 to 25 per cent and hoped to eventually be able to finance films offshore: We are hoping to become a major player in the finance entertainment industry in Australia and this is perhaps the start of more activity in this area..
But we are hopeful that by the end of this pilot scheme we will have sufficient evidence to demonstrate ... that film is a very viable investment and they don't need the incentives.
Others on the Board were chief executive officer Bryan Lowe, Russell Leslie, Kerrie Mather, Michael McMichael, and James Mitchell, former General Manager of Beyond International.
This fund was able to promise at least a 50% return due to Nine's guaranteed acquisition of two television series, Young Lions ad McLeod's Daughters.
It was later felt that the fund raisings were a way for Channel Nine to shift the cost of producing those series off its books and an additional slate of movies was a device to lure investors.