The tour supported her third studio album, Mad Love (2016).

JoJo announced that the tour would launch in early 2017, after a performance of "No Apologies" on Today.

[1] On November 29, 2016, dates for the Mad Love Tour were announced through JoJo's social media accounts and official website.

[2][3][4] Due to high demand for the initial date at KOKO, a second show was added in London, at Heaven on February 1.

[5][6][7] On February 20, 2017, JoJo announced the cancellation of her San Luis Obispo, California tour stop due to a viral illness.