Madrí Excepcional

Madrí Excepcional is a beer produced in the United Kingdom by Coors with some input from their Spanish brewery subsidiary in Toledo La Sagra.

It was introduced to pubs in 2020[5] and by 2022, due to intensive marketing,[6] it became one of the 10 best selling lagers in the United Kingdom.

[8] The packaging uses a red design featuring a chulapo man in a cap and houndstooth waistcoat, echoing the Moretti branding.

[11] However, the overt Spanish branding of Madri has drawn criticism with Molson Coors accused of lacking authenticity and transparency with The Sunday Times describing Madri as "the biggest illusion in British brewing history.

"[12] Although Marston Coors claim that Madrí has been created in partnership with its Toledo La Sagra subsidiary and promote the beer under the slogan the 'Soul of Madrid', the brewery is not known in the city with Mahou and El Águila more popular amongst Spanish drinkers.