The company was initially expected to produce 250,000 litres of beer a year, enough to meet the provincial demand.

[4] On the company's official website, it is said that in 1942 the Commendatore Lao Menazzi Moretti saw an elderly mustached gentleman sitting at a table in the historical trattoria Boschetti of Tricesimo in the province of Udine.

[10] The Moretti family owned the brewery and business until 1989, when a 70 percent stake was sold to the Labatt Brewing Company.

[10] The original factory in Udine was closed in 1992 after brewing was transferred to San Giorgio di Nogaro, also in Friuli.

It was subsequently bought by a new brewing consortium called the Birra Castello group, which now owns the property.

Production of Birra Moretti beers was then moved to various other plants around Italy controlled by the Heineken group, such as those at Assemini, Comun Nuovo, Massafra, and Pollein.

Stadio Moretti was demolished in 1988 and in its place now stands a city park, which was named after the great football player, Alfredo Foni.