[1][2] Under HIMA, Huawei contributes in product planning, design, marketing, user experience, quality control and provides intelligent vehicle software and hardware for the traditional automobile manufacturers.
[3] At that time, Seres managed the entire vehicle lifecycle, encompassing research and development, manufacturing, and after-sales services.
[6] Huawei returned the English AITO trademarks and related patents back to Seres Group in July 2024 for 2.5 billion RMB, citing Chinese regulations requiring automobile brands to be owned by their manufacturers.
[7] In November 2023, Huawei announced the establishment of HIMA during the launch of the Luxeed S7, the first model developed in collaboration with Chery.
HIMA will allow closer cooperation with partners to create a unified smart mobility platform, focusing more on system integration and joint development across different manufacturers.
[12] In the HIMA business model, Huawei does not directly manufacture cars but focuses on assisting car companies with product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.
These outlets provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach.
[15] The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster.
Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.
[19] The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Motors).