[1] In 2005 the foundation produced its first book, Carte Blanche Vol.1: Photography, with the proceeds supporting the promotion and publication of work by artists between the ages of 13 and 25.

[2] Magenta publications and exhibitions are circulated in Canada and abroad, and the foundation brings international contemporary art to Canadian audiences.

After a decade working in New York, Camilleri returned to Toronto in 2004 and decided to create a photography compendium featuring Canadian photographers.

[7] Since then, the foundation has developed a global network of like-minded individuals and organizations, which helps to bring international contemporary art to Canadian audiences and increase the profile of under-documented emerging artists.

[7] Artwork submitted to Magenta's Flash Forward Competition for Emerging Artists has received international media coverage, with photos appearing in publications including The Guardian, The Washington Post,[8] the Globe and Mail,[9] and NPR.

[18] Flash Forward prize winners include Indrė Šerpytytė,[19] Glenna Gordon,[20] Lewis Bush,[21] Simon Roberts,[22] and Jessica Eaton.

[23] Flash Forward jurors are influential photo editors, curators, and industry leaders, including Clare Vander Meersch of the Globe and Mail,[24] Chloe Coleman of The Washington Post,[25] Paul Moakley of Time Magazine,[26] Liz Ikiriko of Toronto Life,[27] Genevieve Fussell of the New Yorker,[28] Lori Morgan of Air Canada's enRoute magazine,[29] and Devan Patel of Patel Brown Gallery.

[34] The program has been designed to support critical and creative thinking, and to help students develop their work to show in a professional exhibition.

[36] Throughout the program, students partake in activities that are reflective of a real world experience in the arts: research, proposal writing, critical reviews, artist statements, and a form submission process like those for festivals, gallery shows, and grants.

[14] The Boston Flash Forward Festival was a four-day celebration of art and photography with a series of exhibitions, parties, lectures, and discussions from professional guidance to lessons in theory and practice.

Their pop-ups brought creativity to outdoor public spaces in international locations in an effort to reach more people and unite artists and arts communities.

In 2015, Pittsburgh's August Wilson Center hosted the international photography project Humanæ by Brazilian artist Angelica Dass, in partnership with Magenta.