Widely regarded as one of the harbingers of a renewed interest for Japanese animation in Latin America during the 1990s, at its height the network had a variety of merchandise including a brand of soft drinks, toys and, the monthly Magic Kids Magazine.

The history of Magic Kids dates back to the end of 1994, when Horacio Levin, owner of Promofilm, through his manager Damián Kirzner decided to create a children's channel.

However the push to expand was hasty, and Magic Kids failed to secure the rights to its most popular series outside Argentina.

Due to the 2001 Argentine crisis, it stopped broadcasting anime and began to lose its edge over their competitors.

In early 2006, they stopped producing their own series, and in May of the same year, the signal finally went off the air alongside Plus Satelital as the company began to focus on brands with more international and regional value.