[1] Running 24 hours a day, the main objective was to promote Cartan imported toys, which were mainly manufactured by Tyco, for which Cartan had an exclusive distribution contract in Argentina.

Programming temporarily closed in January 1995, as Cartan went bankrupt that year.

[clarification needed] In its place, the producers decided to launch Magic Kids, a channel that was 100% Pramer-owned.

The Big Channel returned to Cablevisión and other cable operators in Argentina in 1995, during the reign of Magic Kids as the most watched cable channel in Argentina.

Without quality programming and advertising, the channel lost its audience and permanently closed in 2001.