[1][2][3] Examples include the idea that personal thoughts can influence the external world without acting on them, or that objects must be causally connected if they resemble each other or have come into contact with each other in the past.
[6] These beliefs can cause a person to experience an irrational fear of performing certain acts or having certain thoughts because of an assumed correlation between doing so and threatening calamities.
[1] In psychiatry, magical thinking defines false beliefs about the capability of thoughts, actions or words to cause or prevent undesirable events.
[11] This type of wish fulfillment thinking can result in the avoidance of talking about certain subjects ("Speak of the devil and he'll appear"), the use of euphemisms instead of certain words, or the belief that to know the "true name" of something gives one power over it; or that certain chants, prayers, or mystical phrases will bring about physical changes in the world.
He described practitioners of magic as projecting their mental states onto the world around them, similar to a common phase in child development.
As opposed to the direct, mimetic thinking of Frazer, Tambiah asserts that magic utilizes abstract analogies to express a desired state, along the lines of metonymy or metaphor.
One possible answer lies in John L. Austin's concept of performativity, in which the act of saying something makes it true, such as in an inaugural or marital rite.
In support of this theory, research indicates that superstitious behavior is invoked more often in high stress situations, especially by people with a greater desire for control.
[16][17] Boyer and Liénard propose that in obsessive-compulsive rituals — a possible clinical model for certain forms of magical thinking — focus shifts to the lowest level of gestures, resulting in goal demotion.
They cite the placebo effect and psychosomatic disease as prime examples of how our mental functions exert power over our bodies.
He believes that those practicing magic do not think of an explanatory theory behind their actions any more than the average person tries to grasp the pharmaceutical workings of aspirin.
[31] "Quasi-magical thinking" describes "cases in which people act as if they erroneously believe that their action influences the outcome, even though they do not really hold that belief".