Magnolia (Fraser and Neave brand)

In 1923, a small factory was set up at the Borneo Wharf of the Harbourfront district to manufacture ice cream under the Paradise brand.

[2] In 1937, Australian Fred Heron, the managing director of Cold Storage, founded the world's first tropical dairy farm at the Bukit Timah district of Singapore, which aimed to produce fresh pasteurised milk.

Pasteurised milk produced at the farm was packaged in pyramid-shaped cartons and sold under the brand Magnolia.

[3][4][5] That same year, a deal was reached between Cold Storage and San Miguel Brewery (now San Miguel Corporation), which owned the successful Magnolia ice cream in the Philippines established in 1925.

The success of Cold Storage's ice cream led to a legal battle with San Miguel over the ownership of the Magnolia trademark in Singapore.