[6] The company was sold to a private equity firm co-founded by Hudson Yards developer Stephen Ross in early 2021 and appointed Bobbie Lloyd as Chief Executive Officer.

The exterior of the original bakery, as well as its cupcakes, were featured in "Lazy Sunday", a Saturday Night Live Digital Short broadcast in December 2005.

On October 16, 2008, Conan O'Brien bought a cupcake for each member of his audience during a taping of Late Night.

In 2011, Magnolia Bakery CEO Steve Abrams stated that he had plans to open approximately three stores a year, adding that he would work with franchisees to expand overseas.

[6] The company's U.S. locations include stores in New York City, Boston, Chicago, Los Angeles, and Washington, DC.