[1][2] It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites.

[7] The Aarhus factory was converted into apartments, shops, and a fitness centre named "Friskohus" (The Frisko House) after the ice cream company brand.

[10][11] The actor Roger Moore, best known for his portrayal of James Bond, famously claimed to have come up with the idea of the Magnum, although Wall's deny any knowledge of this, saying it is no more than "a brilliant story".

[12] The Magnum name for a coated ice-cream on a stick is much older than this, however, as evidenced by a January 1960 photo of the refreshments kiosk of the local Odeon cinema in the archives of the Chorley Guardian newspaper.

Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light".

In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp.

Benicio del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.

In 2021, on the occasion of the 700th anniversary of Dante Alighieri's death, a new limited edition was launched that included three ice creams, each inspired by each of the three Cantiche of the Divine Comedy.

[28] In April 2013, Magnum ice cream was launched in India by Hindustan Unilever, starting with Chennai, and February the following year, it expanded to national distribution.