It was purportedly renamed the Majestic building to conform with the letter "M" (for Mabley) carved in numerous places in its façade.

[3] The Majestic Building was hailed as a "fireproof skyscraper" and this claim was proven in 1915 when a fire broke out on the top floor and burned for two hours.

This observation deck offered unobstructed views for up to 12 miles in any direction, and was open to the public for a dime admission.

[2] The Detroit News engaged "The Human Fly" Harry H. Gardiner to scale the building's exterior in 1916 as a promotional stunt.

The event was scheduled for the noon lunch hour and attracted such a large crowd, that traffic and streetcars on Woodward Avenue came to a halt.