Ria Sharma founded Make Love Not Scars in 2014 while she was a fashion student at Leeds College of Art in the United Kingdom.
She told Isis Madrid of Public Radio International: "While I was shooting the documentary, I found myself in a government hospital burn ward.
[10] Automotive giant Magneti Marelli donated approximately 31,000 USD for operational costs for the rehabilitation centre in the year 2016.
[11] Sharma maintained her innocence through all statements given to Mid-day and after further investigation by online media agency, The Logical Indian, it was found that the newspaper's facts did not add up.
[5] On 30 August 2015, Make Love Not Scars released a series of beauty tutorials calling for a complete ban on the over-the-counter sale of acid.
The face of the campaign is acid attack survivor Reshma Qureshi and she is seen giving beauty tips through a series of tutorials on applying eyeliner, lipstick and how to get rid of dark spots.
[15] On 8 December 2015, the Supreme Court of India directed Indian states to enforce the ban on over-the-counter sale of acid.
The success of the campaign was featured on The New York Times, The Wall Street Journal, BBC World, MailOnline, ABC News, Time magazine, Mashable, Daily Mirror, People magazine, The Independent, The Huffington Post and by influencers, politicians and celebrities such as Amitabh Bachchan and Ashton Kutcher.