The new season started with higher than expected ratings after a much publicized campaign on blog sites, bus stops, and shopping malls.

Major changes were made the second season, including viewer voting taken out, with the judges deciding who's eliminated and the winner of the entire show.

Former model Jenny Shimizu, along with fashion photographer Perou, one of the judges in the original British version, French fashion designer Catherine Malandrino and international model scout Marlon Stoltzman all joined as judges.

Australian model Nicole Trunfio replaced Niki Taylor and became the mentor of the female competitors.

The winner of the competition was 18-year-old Branden Rickman from Central Point, Oregon, making him the youngest and first male model to win the show.

Featured photographer - Markus Klinko and Indrani, Stylist GK Reid Winner - Salome Winner's pick - Mountaha The models had one chance to capture a shot embodying the "rocker" look, while flames exploded around them in a warehouse at night.