The videos references blaxploitation and kung-fu movies in its style and features Makmende fighting with a variety of humorously named characters in a fictional city.

The success of this video and the subsequent internet discussion has centered on the ways in which Kenyans were adopting social media.

The role of Makmende on the video was played by graphics designer Kevin Maina, who had little previous acting experience.

[3] As of April 2010, the Makmende website was one of the most visited by Kenyan Internet users, and the meme had a quickly growing fanbase on Facebook and Twitter.

[5] The meme is discussed by Heather Ford in an ethnographic analysis of African contributions to Wikipedia, entitled "The Missing Wikipedians".