On April 17, 1853, Sarmiento tasked Michel Aimé Pouget, a French soil expert, to bring new vines to Argentina.
In the meantime, Malbec flourished in Argentina, creating wines widely superior to those of its country of origin.
Lis Clément, their Head of Marketing and Communications at the time, founded this day because she was convinced this celebration would help position Malbec as one of Argentina's wine gems.
[7][8][9] On Saturday, April 16, 2011, Wines of Argentina held a cocktail party at Tupungato Winelands for 150 people, who were there to toast with Malbec from three hot-air balloons floating at 30 meters of height.
[10][11] Two of the largest retailers in UK were promoting Argentine wines from the main regions: Salta, San Juan, Mendoza and Patagonia.