This is a day that will not come again) is a 2015 Indian Telugu-language romantic drama film written and directed by Kranthi Madhav, starring Sharwanand and Nithya Menen.

[2] The music was composed by Gopi Sundar with cinematography by Gnana Shekar V.S.

Nithya Menen won Filmfare Critics Award for Best Actress - South for her performance.

The film garnered the state Nandi Awards for Best Home Viewing Feature Film, Special Jury Awards for Nithya Menen and Sharwanand, Best Female Playback Singer, and Best Dialogue Writer.

The movie starts with Raja Ram's (Sharwanand) introduction as a successful track-runner.

His mother Parvathi (Pavitra Lokesh), the namesake of his daughter, is a music teacher who earns money for Ram's education.

She dreams of him winning a gold medal in national level track-running.

Ram continues his studies and wins the State athletics championship after a few days, where he meets Nazeera (Nithya Menen), who starts caring about him.

Ram sees Nazeera when her veil suddenly opens, and her identity is revealed as Nazeera-Khanum.

The movie then turns to Nazeera's present life in Malaysia where she looks after her father's (Nassar) company.

She has a daughter who has many useless love stories and disturbs Nazeera by remembering Ram.

She stays in Malaysia singly where she finds an abandoned child and brings her up as Mehak (Tejaswi Madivada).

Ram comes there and sees the gift box and realizes that Nazeera has come for him and rushes to the airport.

Nazeera meets Jyothi in the airport, who tells that they are in a relationship and after she had a child, he left her.

The Times of India gave the film 3 stars out of 5 and wrote, "That a filmmaker can evoke at least a bit of awe while dealing with romance, amidst scores of sex-crazed rom-coms, is no mean feat.

[7] The Hindu wrote, "If you love old-world romances, Malli Malli… is up your alley.