The film stars Venkatesh and Katrina Kaif (in her debut Telugu movie appearance) and music composed by Koti.
As he hatches the plans to eliminate Malliswari, she is sent to her uncle's in Visakhapatnam as a normal girl so that she can live with anonymity.
He is a bachelor who has been continuously seeking for marriage alliance for the past seven years, and is growing increasingly desperate.
K. Vijaya Bhaskar scripted the film form an original story given by Trivikram Srinivas, who also provided the dialogue.
All songs sung by eminent singers like S. P. Balasubrahmanyam, K. S. Chithra, Shankar Mahadevan, Shreya Ghoshal, Kumar Sanu, KK etc.