The brand is named after Teresita "Mama Sita" C. Reyes, matriarch of the company's founders, the spouses Bartolome B. Lapus and Clara C.

[1] Mama Sita's products are available abroad such as in supermarket shelves in North America, Canada, Australia, New Zealand, and European countries.

They also distribute in Hong Kong, Singapore, Thailand, Malaysia, Japan, Korea, India and Pakistan.

The Middle East is the biggest market with the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, and Qatar as major consumers.

[2] Since 2014, Mama Sita's is exclusively marketed and distributed by Monde Nissin Corporation.