It rejects the gender-based approach to the issue used by the government, local authorities and police, and instead demonstrates that domestic violence can happen to anyone and is a societal and family problem.
[2][6] The organisation is committed to challenging harmful gender-based domestic violence policies and ensuring help is available to all, regardless of gender, race or sexual orientation.
The organisation campaigns for recognition of male victims, provision of domestic violence shelters for men and seeks more services at a local level.
[11] The organisation has been increasingly successful in recent times in beginning to highlight the plight of male victims and change attitudes towards domestic violence.
Recent campaigns include challenging the Equalities and Human Rights Commission, the Crown Prosecution Service and Mayor of London.
[21] The organisation's patrons include Erin Pizzey (founder of the world first domestic violence shelters), Lord Cotter, John Penrose MP and Liz Lynne MEP from 1999–2012.