The "Square Table" they congregate around is located in what appears to be a secret, Dr. Strangelove-esque room with glass (probably soundproof) walls.
[2] The ads featured the "Men of the Square Table", which consisted of men of great significance in different fields, such as football star Jerome Bettis, pro wrestler Triple H, actor/comedian Eddie Griffin, adventurer Aron Ralston, professional bull-rider Ty Murray, and actor Burt Reynolds, who acts as the Square Table's de facto leader.
The ads would consist of the men bringing up a certain topic or situation, sometimes simple beer-related topics, such as whether anything other than beer can be stored in the garage fridge, or if one can take leftover beers that he brought to a party back home; other topics would be slightly more serious, such as how long one can wait before asking out his best friend's ex-girlfriend, or if it's time to retire the "high-five" celebration.
", at which point the Square Table's elderly scribe would write the new Man Law down.
Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.