Manfred Kirchgeorg

[1] Kirchgeorg finished his PhD and habilitation in business studies at the University of Münster.

[2] His research projects are organized in three competence centers which cover the areas of Holistic Branding, Sustainability Marketing, Cross-Media Management and E-Commerce.

Moreover, Kirchgeorg is a founding member of the Automotive Cluster of East Germany (ACOD).

He is in the board of the Academic Society for Marketing and Business Leadership[4] as well as the Academic Marketing Association[5] and is a member of the global network Microeconomics of Competitiveness (MoC) at Harvard Business School.

In addition, he sits on the supervisory board of the Unilever Germany Holding GmbH and the GfK Verein.

Manfred Kirchgeorg
Research fields of the SVI-Endowed Chair of Marketing at HHL