[1][2] It was named after three brothers Jeevan Das, Bal Chand and Mangha Ram Pamnani.Their factory in Sakkur also made candy and medicines.
During the World War II, they obtained a contract to make special "energy biscuits" for the British Army.
A branch of the family settled in Hyderabad where they produce chocolate making machinery and supplies.
[10][11] It was once considered of the top few Sindhi owned companies along with Kaycee's Blue Star, Motwaney's Chicago Radio.
[13] The brightly colored tins of J.B. Mangharam biscuits and sweets produced in 1950s and 1960s, featuring pictures from Indian tradition (Shakuntala and Bharat, Mira Bai, baby Krishna, Krishna with flute) and selected cities (Mumbai VT, Kolkata Howra Bridge, Amritsar Golden temple) are now regarded as collectibles.