[5] In 2013, Parle-G became India's first fast-moving consumer goods brand to cross the ₹50 billion mark in retail sales.

For decades, the product was instantly recognized by its iconic white and Yello wax paper wrapper.

In 2011, Nielsen, a market research company, published a report stating that Parle-G has consolidated its position as the world’s largest selling biscuit brand.

In fact, Parle G has topped other leading brands such as Kraft Foods’s Oreo, Mexico’s Gamesa and Walmart’s private labels.

[8] As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.