The studio is known for having designed the MTV logo,[1] as well as album packaging, posters, books, and magazines.
[2] Partners Pat Gorman, Frank Olinsky, and Patti Rogoff met at the Arica Institute, where they worked in the in-house design department.
They founded Manhattan Design in 1979, opening their first office in a tiny room in the back of the New York School of T'ai Chi Chuan, on the second floor above C.O.
As a result of their association with MTV, Manhattan Design became highly sought after for all sorts of "hip" design projects, working with such notables as The B-52s, The Cars, Billy Idol, Duran Duran, R.E.M., Sting, 10,000 Maniacs, Suzanne Vega, and others.
When Manhattan Design closed up shop in 1991, Patti Rogoff was hired to work in-house for the MTV Networks Creative Services group, Frank Olinsky went on to become a leading designer of album packages,[5][6] and Pat Gorman became an acupuncturist.