Swayamvaram is a 1999 Indian Telugu-language romantic comedy drama film directed by K. Vijaya Bhaskar and produced by Venkata Shyam Prasad under SP Entertainments.

Swayamvaram also marks the screenwriting debut of Trivikram Srinivas who would later go on to become a noted filmmaker in Telugu cinema.

[1] The film was remade in Tamil as Love Marriage (2001)[2] and in Hindi as Kyaa Dil Ne Kahaa (2002).

He shared the story with producer Venkata Shyam Prasad and actor Venu, explaining its theme with the dialogue: "Prema ane swargam nundi edu adugula dooramlo vunde narakame pelli" (transl.

[6] Having previously directed Prardhana (1991), a critically acclaimed film despite its commercial failure, Vijaya Bhaskar was drawn to the unique narrative of Swayamvaram.

[7] Upon its release, Swayamvaram achieved commercial success, establishing the reputations of both Vijaya Bhaskar and Trivikram Srinivas.